Main Products
- BRAND-EQUITY
Brand Value - FACT-TRACK
Advertising Studies - FACTUM PRODUCT TEST
Concept, product and packaging Test
Punctual information, give certainty to your decisions.
Our quantitative studies give certainty to your concepts and allow you to establish reliability levels for your decision making.
Brand Equity
Factum has an inhouse model to establish the "Equity" of a brand that has helped national and international companies to take strategic decisions.
Business to Business studies
We apply different types of techniques in order to know the business relationship between companies in terms of mutual knowledge, product and service satisfaction, communication or level of commercial relationship.
Consumer profile
Meet and get to know your consumer in a precise and profound way.
Design, packaging, name & price evaluation
Evaluate the different alternatives, so that all these features be the most adequate to your target market.
Price Elasticity
We conduct pricing studies, since the easiest/monadic tests, through "Price sensitivity meter analysis" and up to "Discrete choice modeling" with Bayes hierarchical analysis.
Uses and habits studies (U&A)
We measure the levels of brand knowledge; uses; purchase; main habits and attitudes towards a brand or product that serve as a basis for further efforts.
Market share
Precisely identify your specific share vs. your main competitors in the market.
Market size
We identify in a precise way the total size and value of your market based in the total number of people or companies that purchase/use your products, and analyzing the frequencies, volumes and prices to determine the total value.